How do you make CRM sound fun and important to a business? Salesforce came to us looking to launch their Instagram for their new CRM platform tailored to small businesses. Following a research session of the brand bible, I brought a professionally casual tone to the writing — hype emojis, key business buzzwords, and tenacious positivity. 

 

Following our concept of #FacesofSmallBiz — a profile series where small business leaders offered their tried and true insights to success — we created a page of helpful advice with a peppering of value propositions of how SFE helped the clients we spotlighted in their feed. A small community of entrepreneurs soon formed.